http://www.stantonchampion.com/2008/04/06/absolut-failure-in-international-branding/ Tue, 06 Jan 2009 06:07:37 +0000 http://wordpress.org/?v=2.6.5 http://www.stantonchampion.com/2008/04/06/absolut-failure-in-international-branding/#comment-1684 Greg Tue, 08 Apr 2008 18:03:22 +0000 http://stantonchampion.com/2008/04/06/absolut-failure-in-international-branding/#comment-1684 Looks like Absolut is <a href="http://consumerist.com/377353/absolut-pulls-controversial-advertisement" rel="nofollow">pulling the ad</a>. Looks like Absolut is pulling the ad.

]]> http://www.stantonchampion.com/2008/04/06/absolut-failure-in-international-branding/#comment-1632 Stanton Mon, 07 Apr 2008 22:28:01 +0000 http://stantonchampion.com/2008/04/06/absolut-failure-in-international-branding/#comment-1632 I don't know if it's a matter of offending people - more a matter of irritating them. It just doesn't do anything good for the brand. I don’t know if it’s a matter of offending people - more a matter of irritating them. It just doesn’t do anything good for the brand.

]]> http://www.stantonchampion.com/2008/04/06/absolut-failure-in-international-branding/#comment-1599 Greg Mon, 07 Apr 2008 16:13:18 +0000 http://stantonchampion.com/2008/04/06/absolut-failure-in-international-branding/#comment-1599 I understand that it's probably a bad idea for an ad, but honestly it seems like you'd have to be hypersensitive to take offense. I understand that it’s probably a bad idea for an ad, but honestly it seems like you’d have to be hypersensitive to take offense.

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